Our mission is to reach each and every friend of Israel around the world and make Israel’s finest products – all made in Israel – easily accessible and available to everyone.
Manufacturers need to invest a lot of effort and resources in order to reconnect with their customers abroad or expand their clientele around the world. Most traditional, small and medium-sized manufacturers in Israel, find it quite challenging, and usually, do not have the ability to retain their customers and stand out in the global market.
As a manufacturer, going global requires quite a few things: Managing logistics and marketing activities on a global scale; recruiting professional personnel for maintaining such activities; allocating budgets for advertising; managing inventory, storage and shipping, as well as dealing with various challenges, such as taxation and bureaucracy.
Quite a few friends of ours who live abroad have told us that after purchasing Israeli products during their visit to Israel, they couldn’t find these products anywhere else – neither local stores or online. The only way for them to get more of these products was by asking friends or family members who happened to be visiting Israel
The solution we offer our manufacturers is simple: By utilizing various inventory management methods and making sure our digital marketing experts lead all marketing activity – we provide all products with a centralized, accessible and welcoming display window, completely free of charge.
MIP leverages both the power of the manufacturers themselves and the power of their products– and channels them into one space, offering them optimal online exposure.
Shopping at MIP is just like visiting in Israel!
It allows the customer to really buy the best of Israel, from foods such as Tahini, olive oil or Bamba, and all the way to jewelry, fashion, holy products and boutique items.
The products available for purchase at MIP are carefully selected, certified by the Standards Institute of Israel and the Israeli Ministry of Health.
MIP’s Story
MIP was founded by Adam Duzli, an electrical practical engineer and Captain in the Reserves of the Israeli Air Force.
The “My Israeli Products” project, on which Adam has been working on the last year and a half, started as an initiative to help small & medium sized manufacturers export their products to countries around the world. However, it quickly turned into a full-scale internet platform, which its development was completed mid-2018.
Future Plans
- Providing more variety – adding more products and new product categories, such as fashion, home décor, art etc.
- Increasing warehouse size and further optimizing the distribution chain – significantly decreasing shipment time.
- Recruiting more workers– shifting from volunteers to full-time workers and expanding our dream team even further.
- Optimizing system maintenance and website infrastructure.
- Expanding marketing channels and establishing more partnerships.
- More surprises just for you.
Join us today – Become a MIP Pioneer!
Together, we can make this vision come true! We will build a bridge between local manufacturers and millions of people around the world.
We aim to show that all friends of Israel stand united, regardless of our personal beliefs, or where we were born. We all love Israel and stand together at all times, supporting small and medium-sized business in Israel, by building this platform and providing them windows of opportunity in large-scale markets around the world.
In addition, giving you easy access to the finest, high-quality products, making sure you get exactly what you want, whenever you want it – with an added value of supporting the country, and its small and medium-sized manufacturers, the true driving force behind Israel’s economy.
Join us and become a part of the MIP Pioneer’s family!
