From the Hills of the Holy Land

In the heart of the Northern region of Israel, the ancient city of Tzfat stands as a beacon of creativity and cultural richness. Yet, amidst recent challenges brought about by conflict, Tzfat’s artists find themselves facing unprecedented obstacles. As their shops remain closed and their livelihoods threatened, they need our support to navigate through these uncertain times. That’s why we’re launching this crowdfunding campaign to empower local businesses and artists of the North impacted by the recent war.

Our Mission: 

1. Immediate Relief for Local Talent

We aim to provide immediate relief to struggling artists/artisans and revive the vibrant culture of Northern Israel. Through online platforms, we’ll be showcasing an array of exquisite local art, artisan products, and unique creations. This can include a variety of items like: paintings, niche wine, jewelry, Judaica, and organic hand-made creams. Our work to market and promote local talent will enable the artists and artisans to keep creating and provide for their families. Many had thriving businesses from in-person tourism before the war, but have been unable to adapt to an online business model.

“There are eight levels of charity, each greater than the next. The greatest level, above which there is no greater, is to support a fellow Jew by endowing him with a gift or loan, or entering into a partnership with him, or finding employment for him, in order to strengthen his hand so that he will not need to be dependent upon others”

– Mishneh Torah, Laws of Charity, 10:7–14

2. Grow Israel’s Economy

Each purchase not only supports individual artists and artisans but also contributes to the broader economic recovery of the region. By providing a marketing and business growth partnership with local talent we’re able to increase the global reach for Israeli artists and artisans.

By participating in this campaign, you’re not just buying art – you’re investing in hope, resilience, and the future of Northern Israeli communities. Your contribution will directly enable artists to sustain themselves during this challenging time and keep their creative spirit alive for a sustainable future.

Together, we can make a tangible difference in the lives of those affected by the unseen impacts of war. Join us in standing with Northern Israeli artists and artisans, showcasing their talent to the world, and rebuilding the fabric of their communities. Every purchase, every share, and every contribution counts. Let’s make art the beacon of hope amid adversity.

Who we are:

Daniela Yisrael and Malka Esther (Michelle) Glass are both recent North American Olim (immigrants to Israel) who are living in Tzfat and embedded in the local culture.

Daniela Yisrael  – Founder: Vendor Relations, Operations, E-Commerce

For over two decades, Daniela Yisrael has been a dedicated and compassionate social worker, committed to making a positive impact on the lives of those in need. With a heart full of empathy and hands ready to serve, Daniela has tirelessly worked within various non-profit organizations, striving to create meaningful change and uplift communities. Her fundraising initiatives facilitated the opening of a Jewish day school that serviced Jewish children who were in the public school  system.

Beyond her expertise in fundraising, Daniela has also demonstrated proficiency in marketing and e-commerce platform administration. Leveraging her skills, she has effectively promoted initiatives and causes, captivating audiences and rallying support. Her adeptness in listing creation has facilitated seamless transactions, streamlining processes and maximizing efficiency.

Throughout her career, Daniela Yisrael has been a beacon of hope, inspiring others through her unwavering dedication and tireless advocacy. With her boundless passion for social work and unwavering commitment to making a difference, Daniela continues to be a driving force for positive change in the world.

Malka Esther (Michelle) Glass – Founder: Marketing, Business Development, Growth

Malka Esther has over 15 years of marketing experience ranging from marketing management to hands-on content creation. She brings both a creative and technical capacity from working with Israeli startups and recently managed the Go-To-Market strategy of an AI-driven app. She’s worked as the lead marketing role in a Canadian Med-Tech startup, helped the company reach cash flow positive, and supported global partnerships including with Google Cloud.

Earlier in her career she rebranded a construction management company and supported sales to help gain dozens of large scale contracts. With a background in creative advertising including agency experience, her creative portfolio spans both copywriting and design. In addition, her hands-on digital marketing complement includes: managing PPC campaigns, SEO optimized content writing, website building, social media management, email management, and marketing automations.

Malka Esther also has a passion to promote Jewish art and culture as she’s classically trained artist with a degree from the Ontario College of Art and Design University.

What the money will be used for:

Our first priority is to immediately start funding local artists and artisans. The higher levels of campaign sponsorship will provide them profits from the sale of their items.

The remaining campaign sponsorship will go to:

• Cost of printed items for this campaign (eg. mugs)
• Legal startup fees
• Software subscriptions
• Website development
• Paid advertising
• Shipping/customs fees
• Operational expenses

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